At Ketel One, we were born to cocktail. And a perfect serve is just the beginning of what that looks like. Our bartenders do good for the community as much as serve up good taste. Garnish your Ketel One cocktail with Good and become inspired by our stories of change for the better.
Our global initiatives
Imperfect Partnerships
Bartender Nick Tesar of Australia builds perfectly 'Imperfect Parnerships' between the farmer and bartender community to create cocktails that are more flavourful and less wasteful while providing security for the farmers.
Circles Project
Bartender Vinicius Demian of Brazil, is doing remarkable work to support vulnerable people in their fight against hunger and unemployment. With each of his Ketel One ‘Circles’ cocktails, he provides juices for food for those in need and a 1 BRL donation to Learning For Life.
Finding Flavours
Bartender Mathias Klausen Broksø of Denmark shows the value of what grows on the doorstep by offering masterclasses on how to ‘find flavour’ through foraging and fermentation, using his Ketel One ‘Finding Flavours’ cocktail to invite his guests into the wild!
The Balance
Bartender Adrián Michalčík of Norway is on a remarkable quest to ensure better quality lifestyles and to re-connect his community with nature, using his Ketel One cocktail - ‘The Balance’.
Sunflower Smile Project
Bartender Yui Ogata of Japan is inspiring and sharing knowledge with those at her local special needs center on how to make an orgeat from sunflower seeds from her town, as well as mango surplus that they can sell - this surplus being the key ingredient in her Ketel One ‘Seeds of Smile’ cocktail.
The Turning Point
Bartender Joshua Hendricks of South Africa is on a collaborative mission with bars around the country to provide homes for those in need, by ensuring that one sandbag is filled for each Ketel One ‘The Turning Point’ cocktail he sells, going towards building new housing for his community.
Sustainable Humanity
Bartender Constantinos Panagiotidis of Spain has a deep seated passion to help those with special needs better integrate in his community - raising awareness for autism and supporting cocktail making for this group with his Ketel One ‘#countmein’ cocktail.
Jack of all Trades
Bartender Sahil Essani of India has an incredible vision to unlock the potential of the jackfruit! Using his Ketel One ‘Jack of all Trades’ cocktail, he is creating an incredible ecosystem for consumption and distribution of the fruit.
The Land of the Butterfly
Bartender Mihai Pop of Romania is truly passionate about the protected Maculinea butterfly. He’s supporting local producers to protect their microhabitat by raising awareness through his Ketel One ‘Land of the Blue Butterfly’ cocktail, that also donates 10% of sales to the Land of the Butterfly Project.
Grow Together Tomatini
Bartender Manol Lazarov of Bulgaria uses his Ketel One ‘Grow Together Tomatini’ cocktail to act as a seed of inspiration to his local community, to improve their mindset around plants grown on their doorstep and to start growing their own plants in the local community garden.
Tourist in the City
Bartender Machi Martinez of Argentina is leading the way in bringing together bartenders in his city to close the loop on more sustainable cocktail making, one Ketel One ‘Turista En Mi Ciudad' cocktail at a time.
Be World Class. Plant a Tree.
Bartender Dominik Oswald of Austria is setting the standard in fighting climate change within his community, planting a tree for every Ketel One ‘Plant a Tree’ cocktail he sells.
Fix & Fizz
Bartender Karolis Jauniškis of Baltics supports the necessity of his bartender community to stay hydrated during busy shifts by garnishing his Ketel One ‘Fix and Fizz’ cocktail with an integral reminder for the bartender to drink a glass of water.
Back to the Forest
Bartender Alessandro Rancan of the Netherlands' ‘Back to the Forest’ cocktail is at the heart of promoting circular tree planting. Not only is he raising awareness of the ‘Meer Bomen Nu’ project, he’s empowering re-planting by providing seeds with each purchase of his drink.
The Triad Collective
Bartender Massimo Zitti of Canada is inspired to support aspiring musicians to realise their dreams, creating awareness of emerging talent in the community and donating part of the sales from his low-waste Ketel One ‘The Triad Collective’ cocktail to help purchase musical instruments.
Farm to Glass Cayman
Bartender Christina Ravdas of Cayman Islands has a deep seated passion for reducing waste, using her Ketel One ‘Second Life’ cocktail to inspire and grow the knowledge around fruit waste in her community.
Making Space
Bartender Camilo Solano of Chile is doing exceptional work to bring urban gardens closer to the bar community, making space for a more improved distribution network of fresh, seasonal products and less organic waste with his Ketel One ‘Making Space’ cocktail.
Stray Animals Matter to Us
Bartender Allen Fang of China is creating an inspirational sharing and support network for stray animals in his community with his Ketel One ‘Meow Punch’ cocktail.
Caficultor
Bartender Dianna Alejandra Bernal of Colombia brings new meaning to reducing food waste by repurposing a coffee by-product as key ingredient in her Ketel One ‘Caficultor’ cocktail.
The Funghi Martini
Bartender José Daniel Pacheco Ulloa of Costa Rica has an ambition is to generate new business opportunities for small farmers in his community with his Ketel One ‘Fungi Martini’ cocktail, through using and supporting the regeneration of the humble fungi.
One for All
Bartender Edgar Pacheco is leading the charge in raising awareness of the mental health of the cruise ship bartender community, through initiatives that foster bonds between the bartenders and improve their life at sea, using his Ketel One ‘One for All’ cocktail.
Social Garden
Bartender Vítězslav Cirok of Czech Republic is on a mission to connect the elderly in his region by engaging and raising awareness of the senior community garden through his Ketel One ‘Social Garden’ cocktail.
Punch Collective
Bartender Miguel Ecuer of Dominican Republic turns discarded fruits into something beautiful, raising awareness and knowledge of how to use them by featuring them as key ingredient in his Ketel One ‘Punch Collective’ cocktail.
Under the Sea
Bartender Liisa Lindroos of Finland is spearheading improvements in the ecosystem and fighting pollution in the Baltic sea with her Ketel One ‘Under the Sea’ cocktail, by inspiring increased usage of bladder wrach seaweed.
The Lighthouse Project
Bartender Oliver Schmidt of Germany believes everyone needs a ‘lighthouse’ at some point in their life and donates €1 of every Ketel One ‘The Lighthouse Project’ cocktail sold to a charity that delivers meals to those in need.
People of One World
Bartender Ιωσήφ Ζααλούκ of Greece is doing exceptional work to help the large community of immigrants integrate into his community by securing 40% of revenue sales from his Ketel One ‘People of ONE World’ cocktail towards hospitality and upskilling courses for them.
The Husk Reviver
Bartender Jo Lo of Hong Kong is devoted to uniting the bartender community in her city to fight food waste, by educating them on how to use leftovers and walking the talk with her Ketel One ‘The Husk Reviver’ cocktail.
Galab'Ale
Bartender Guillaume LeBlanc of Indian Ocean Reunion Island is becoming instrumental in supporting local producers in his community by reinventing ginger ale for his Ketel One ‘Galab’Ale Dutch Mule’ - using only ingredients grown in Reunion.
Siol Collective
Bartender Mark Cooney of Ireland is deeply passionate about is his local culture and his cocktail Ketel One ‘Siol’, is his vessel for raising awareness and sharing his local traditions.
Not Nece-celery
Bartender Corrie Levis of Israel wants nothing more than to create environmental awareness in her community. By partnering with a plant based restaurant in her city and creating the Ketel One ‘Not Nece-celery’ cocktail, she utilises every part of locally grown celery grown to support this cause.
Beeing Project
Bartender Vincenzo Pagliara of Italy is on a mission to save the bees! His Ketel One ‘Beeing Project’ cocktail and partnership with the community aims to promote the protection of the bee’s biodiversity and the expansion of beehives.
Prickly Pear Martini
Bartender Francis Ndung'u of Kenya is joining the fight against the spread of the opuntias cactus that threatens the live stock of pastoralists in his community, by using the juice of the harvested plant in his Ketel One ‘Prickly Pear’ Martini.
Plant More Trees
Bartender Raphael Betti of Luxembourg partners with local bars to donate €2 of every Ketel One ‘Plant More Trees’ cocktail sold to a tree planting organisation in the Brazilian Rainforest, supporting his desire to offset carbon emissions within his community.
The Villager
Bartender Victor Obanya of Nigeria has a vision to resolve his community’s storage and safety issues around the popular palm wine. By partnering with small business ‘Palm Afrika’, he’s creating a palm wine shrub that increases shelf- time, allows mixing opportunities and reduces waste - all promoted with his Ketel One ‘The Villager’ cocktail.
Uniendo Sabores
Bartender Jesus Muñoz of Panama wants nothing more than to unite local producers with the bar industry, connecting them through a website to guarantee fair prices and quality products. His Ketel One ‘Uniendo Sabores’ cocktail uses only ingredients from his regional producers.
Dago
Bartender Luis Alza of Peru is truly committed to restoring the ecosystem of the cultivable coffee lands in his community, through creative re-use of coffee raw materials around his city and in his Ketel One ‘Dago’ cocktail.
Pens Up
Bartender Claude DeLima of Philippines is spearheading the environmental awareness and education of people in his country, using a plantable pencil for his guests to grow as garnish with each Ketel One ‘Paksa’ cocktail.
Breathe
Bartender Alicja Bączyk of Poland is a remarkable advocate for air pollution issues in her country, donating 10% of the proceeds of her Ketel One ‘Breathe’ cocktail to organisations that help increase public awareness of the smog problem and help improve air conditions.
Venom
Bartender João Costa of Portugal is a leader against gender inequality and sexual harassment - partnering with the school and bars in his community to create awareness and opportunities for women using his Ketel One ‘Venom’ cocktail.
Blooming
Bartender Martin Župina of Slovakia is making his community bloom! His Ketel One ‘Blooming’ cocktail is garnished with a meadow flower seeds card, with proceeds going to suppor the organisation Climate Needs You.
Windmill Project
Bartender Minguk Yu of South Korea aspires to aid small cafes and local producers in her home town, by providing them with an easy-to- make Ketel One ‘Windmill Project’ cocktail - it not only supports the local producer, but brings better margins for the smaller business owners.
Made Family
Bartender Daniel Seehuusen of Sweden is through small acts of kindness, building relationships and a community spirit between the bar industry and its guests, with his Ketel One ‘Made Family’ cocktail and dedicated brunch events.
The Bartenders Apprentice
Bartender Michael Scheffler of Switzerland casts the seeds for the next generation of bartenders with his Ketel One ‘the Bartenders Apprentice’ cocktail with which he not only wants to raise the skills and the profile of the bartending profession, but also address the serious staff shortage issue.
Smiling Face
Bartender Han Wei Yu of Taiwan is a role model for mental health awareness - setting out to ease negative feeling in his community by raising funds with his low waste Ketel One ‘Smiling Face:)’ cocktail for mental health foundations and garnishing with a soothing fragrance that symbolically takes his guests’ worries away.
Sea Salt
Bartender Saharat Kaewkong of Thailand truly understands the value of local sea salt is to his community and celebrates its role by using it as the hero ingredient in his Ketel One ‘Salted Pomelo Fizz’ cocktail.
Bob's Beard
Bartender Emre Bilgin of Turkey gives a welcoming, helping hand to his community by adding a token for a free shave for themselves, or to give away to someone in need, as garnish to his Ketel One ‘Bob’s Beard’ cocktail.
Step by Step
Bartender Cameron Boyd of UAE wants to raise the skills of his trade family by educating young, passionate bartenders on sustainability and walking the talk with his consciously created Ketel One ‘Step by Step’ cocktail.
Under the Coconut Tree
Bartender Vang Hieu Trung of Vietnam is strengthening the bond between bartenders and local farmers! His Ketel One ‘Under the Coconut Tree’ aspires to support local farmers and food vendors, while raising the bar in cocktail culture in Vietnam.
Never Wasted
One bar's trash is another bar's treasure.
Impactful Purchasing
Bartender Travis Kuhn from South Africa is on a mission to create jobs, one Ketel One Bloody Mary at a time.
Bee Positive
Bartender Carl D'Alton from Ireland has created a Ketel One Irish Mule that helps to feed the bees.
On Our Lips
Bartender Laura Brady from the Netherlands has created a cocktail that helps those facing period poverty
The Drink that Grew a Garden
Bartender Gabriel Santana of Brazil has created the Compostini Mule, a cocktail that inspires cleaning & greening.
The Martini Syndicate
Bartender Evan Stroeve from Australia created a Ketel One Martini that fights the climate change
ReBread Society
Bartender Hardeep Rehap is combining food science with cocktail-making, repurposing stale bread as key ingredient in his innovative Ketel One cocktail.
The Hand Up Mentorship Program
Bartender Brent from South Africa has given 100 emerging bartenders in South Africa a 'Hand Up' in their careers with expert-led mentorship and training.
One Drink, Food for All
Bartender Jeff Savage of Canada has created a Ketel One Mule that helps to feed the hungry in his city Vancouver.